Hundreds of events to choose from
We work with running, cycling and triathlon events. Together we choose where to measure, by discipline, area and target.
Brand Hunter
Your brand's market share, measured on race day.
From race photos we find out which shoes and bikes athletes really use, and who chooses them. We use Gen AI from Huware, our technology partner, to deliver a report in 48 hours.
100Kimages analyzed in 2 hours
86%+recognition accuracy
20brands recognized in a single race
48hfrom race to report
Data only ENDU can give you
Brand Hunter works on ENDU events and uses race data no other tool can cross-reference.
Registration and timing in one report
We cross-reference the brands we detect with registration data and official results, always in aggregated form.
How it works
From photos to data, in three steps
Simulated figures for an Italian half marathon.
- 01We shoot
Simple dedicated photo stations at key points of the course are all it takes, with no impact on the race.
15,200photos in 2 hours - 02The AI analyzes
The AI isolates every shoe in every shot and recognizes its brand.
52,400shoe crops analyzed - 03The report
Figures by brand, ready in 48 hours.
6,240participants sampled
What's in the report
The figures below are not real. They simulate the analysis of an Italian half marathon.
Share by brand
Who runs
39.4average age
- Men 66.2%
- Women 33.8%
age range 18-76
What the fastest choose
share among all participants and the top 100 finishers
Nike
Asics
Hoka
- Everyone
- Top 100
Year-over-year trend
share of the top brands, same event one year apart
Nike 19.4% +1.6
Asics 15.1% -1.8
Hoka 14.2% +3.0
Adidas 12.6% -0.8
- Last year
- This year
Women by time at the photo station
share of women in each half-hour slot at the photo station
4.1% 9:30
11.2% 10:00
21.5% 10:30
30.8% 11:00
44.9% 11:30
57.3% 12:00
What you measure
The answers marketing needs
Demographic mapping
Who your target is and where it is concentrated, based on real product use.
Competitive landscape
Who leads the market and who is chasing, race after race.
Segmentation
Which brand wins in which segment, by gender and age.
Loyalty
Which brands retain athletes and which lose them, season after season.
Performance
Which brands top runners choose, based on finish times.
Running, cycling and triathlon
Brand Hunter covers the main endurance disciplines, at big and small events: marathons, gran fondos, park runs and community rides.
- Running: road and trail
- Cycling: road, gravel and MTB, with frame and shoe recognition
- Triathlon: bike and run legs
Privacy
Aggregated, anonymous data
What the AI sees, and what reaches the brand.
No facial recognition
The AI recognizes products, not faces. Registrations and results are matched inside ENDU.
Aggregated data only
Gender, age, home region and times are shared only in aggregated, anonymous form.
No personal data to the brand
Registrations and results feed the analysis only in aggregate. The brand never receives personal data.
The next race, in numbers
Tell us what you need, from brand presence to athlete statistics, and we'll show you what Brand Hunter can measure.